Pain is a complex problem. Chronic pain makes new neural pathways in the brain, however, pain can be alleviated by many methods, as promoted by PainSupport.
For an explanation of the theory of pain (note: ‘theory’) see:
http://en.wikipedia.org/wiki/Gate_control_theory_of_pain
For some methods of reducing pain, see:
http://www.painsupport.co.uk/relief/01paingate.html